Programme Themes

Public Image is more than visibility, branding or communication. It is about whether people understand Rotary, whether they see meaning in what we do, and whether they trust us.

Trust grows when our words and actions are consistent, when projects demonstrate real change, when stories are truthful and respectful, and when the experience inside Rotary reflects the values we communicate outside it.

This theme explores the connection between credibility, behaviour, member experience and public reputation. Hakan Şahin’s inspirational keynote on trust, reputation and social impact beyond Rotary opens the wider conversation.

Different generations can experience leadership, belonging, communication, service, time, authority and change in different ways.

Listening to these different expectations helps create a Rotary environment in which experience and new perspectives can work together, with room for every member to contribute.

The conversation explores how generations can listen to one another, share responsibility and strengthen Rotary’s future.

Lasting impact is reflected in the way we welcome people, listen, lead, build partnerships, communicate, use resources and follow through on our commitments.

This theme asks how impact can become part of everyday Rotary behaviour and organisational culture — through listening to communities, sharing ownership, sustaining partnerships and checking what has improved.

Public Image is shaped every time someone speaks about Rotary. Clear, confident and human communication helps others understand who we are, why our work matters and how they can become part of it.

In this Friday morning workshop, participants develop the same message in 60-second, 90-second and three-minute versions, with supportive feedback and a practical speaking checklist. No previous speaking experience is needed.

Attraction is only the beginning. People stay when they feel that they belong.

This theme explores what makes members feel welcomed, heard, valued and able to contribute — and what behaviours can make people feel invisible, excluded or disconnected.

In the Friday morning workshop, participants explore everyday habits, meeting traditions and barriers to participation. They leave with a practical Belonging Action Card for their club.

Rotary projects deserve stories that show what actually changed. Human impact becomes clearer when stories are positive, ethical and supported by credible evidence.

The workshop uses a simple framework: Human Change + Proof + Invitation.

Working with a real project, participants develop a People of Action story package with a headline, short text, photo brief and clear invitation. Stories should protect dignity and respect truth and context.